Product Marketing Manager - eCommerce

Company Name:
SDL International America Inc
Product Marketing Manager
SDL is seeking an experienced Product Marketing Manager to drive its eCommerce solutions to the next level. The Product Marketing Manager is an individual contributor who serves as a key member of the product marketing organization, driving the messaging and positioning, solution campaigns, sales and channel partner enablement, and go-to-markets for our industry-leading retail and eCommerce solution set.
Develop product launch, solution campaign plans, and content with input from cross-functional team members.
Define and manage promotional programs (considering markets, industries, target audiences, and campaigns), including up-sell, cross-sell, seed, etc...
Gathers data and reports on the complete product ecosystem to assist in driving strategy and growth of SDL solutions - including sales pipeline, marketing funnel, customer intelligence, and competitive intelligence.
Create high-quality, compelling internal and external content; messaging and collateral to drive sales and channel partner enablement (white papers, competitive analyses, and case studies positioning and evangelizing our unique value and selling propositions).
Coordinate with Field Marketing, Product Management and Sales team members, as well as external agencies when needed, on areas including direct/email marketing, in-person and virtual events, promotions, SEO, mobile, creative and graphical production, call scripts, campaigns, and more.
Liaise with internal communications teams and PR agencies to help drive thought leadership content and customer stories to target audiences and publications.
3-5 years' experience with product or content marketing.
Demonstrates a passion for creating and delivering high quality, persuasive, differentiated messaging and content.
The ability to think in terms of solutions, go-to-markets and integrated positioning, packaging, and pricing for new and emerging markets.
Demonstrates excellent presentation and communications skills.
Has developed a solid reputation as someone who follows through on commitments.
Demonstrated ability to excel and thrive in a fast paced, diverse environment.
Is highly motivated, energetic, self-starter who works effectively and efficiently with minimum supervision.
Possesses a high degree of personal integrity and ethics.

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