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Digital Marketing Programs Manager

Company Name:
SDL International America Inc
Digital Marketing Programs Manager
The Digital Marketing Programs Manager has two primary areas of demand generation responsibilities here at SDL: website landing pages for inbound marketing, and executing campaigns utilizing Marketo Marketing Automation. The Digital Marketing Programs Manager reports to the Senior Director of Field Marketing and works collaboratively with the global field marketing and solutions marketing teams to execute global digital campaigns in support of demand generation goals.
Responsibilities:
Build, test and monitor campaign and event landing pages according to corporate guidelines and industry best practices
Serve as the primary CMS power user and 'web-master' for field & solutions marketing
Execute online marketing campaigns through Marketo marketing automation platform
Implement tactical tasks associated with targeted landing pages, lead capture forms, and advanced dynamic content in email campaigns and lead scoring rules
Handle the tactical development and deployment of forms and landing pages tied to campaigns
Create and promote best practices to key departmental user groups in lead-generation and nurturing programs
Analyze campaign outcomes in detail to draw insights, trends and facts. Based on this analysis, presents the results to the appropriate team members for a foundation for sound and actionable decision-making and strategy development
Ensure the timely creation, categorization, importation, and assignment of individual leads and lists through the company's marketing operations team
Occasional tasks related to supporting marketing events and activities in the field, including logistics, preparation and onsite support (secondary focus)

Qualifications:
Marketo Marketing Automation experience
CMS - any system (with preference to SDL Tridion)
BS/BA in Communications, Marketing, Advertising, or equivalent technical degree and/or a combination of education and related experience
5+ years' experience working on a variety of web marketing campaigns with strong emphasis on direct marketing and demand generation operational creation, tracking and execution in a B2B global technology company
Solid writing skills for campaign creation
Strong understanding and execution skills of demand generation, lead lifecycle, lead nurturing and lead management
Familiarity with CRM systems, preferably with Salesforce.com.
Strong project management skills and ability to juggle multiple initiatives simultaneously
Proven knowledge of key marketing principles and the creative development and execution process
Process and task orientation with strong attention to details
HTML skills


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