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Sr. Content Marketing Manager

Company Name:
SDL International America Inc
SDL Language Technologies is seeking an experienced Senior Content Marketing Manager or Managing Editor with strong editorial and/or content marketing experience, exceptional project management skills, and a background in B2B technology and software.
Are you a digital content maven with strong freelance relationships and a track record of developing high-quality content that is well-optimized for the web? Would you like to be part of a tight-knit B2B global marketing team that is passionate about executing modern, multilingual, and multichannel marketing with content at the heart of everything?
If you're the right candidate, we'd like you to join us and be a part of our mission to evangelize modern translation technologies and educate the masses about multilingual business best practices.
What you will do:
Build and manage a busy content/editorial calendar that maps to two enterprise software product lines and multiple industry audiences.
Recruit, nurture, and edit a team of freelance writers to produce a high volume of high-quality content
Use freelance resources and internal/external subject-matter experts to develop compelling content and innovative content packaging for each stage of the sales and customer lifecycle -- including white papers, ebooks, infographics, blog articles, videos, webinars, FAQs, data sheets, buying guides, web and email copy, and other types of marketing content and collateral.
Use SEO research tools to conduct audience, industry and competitor keyword research and apply SEO best practices as part of the content creation and publishing process.
Post and publish content to company websites using Tridion and Drupal content management systems.
Contribute to and support search and social media marketing efforts Google+, LinkedIn, Facebook, Twitter and more
Serve as a content marketing expert - stay up to date on latest digital marketing, content marketing and publishing trends, best practices and technologies. Become an internal subject-matter expert and evangelist for content marketing within the organization.
Build collaborative and cordial relationships and leverage subject-matter experts internally and externally - i.e., freelancers, industry influencers, executives, product marketing, product management, professional services, client services, marketing communications and inside and outside sales teams

What you need to be successful:
Demonstrated success in a mid-senior level editorial or content marketing role in B2B, preferably with a background in software and technology
Ability to develop subject-matter expertise across several industries in order to develop content that resonates with those audiences
SEO, project management, content creation skills, and journalistic insights that come together to deliver high-quality content marketing
Excellent writing and editing skills, as well as the ability to develop new subject ideas and content concepts.
A hands-on, roll-up-your-sleeves work ethic and a passion for content and marketing
Good judgment, smart, professional, ambitious, and detail-oriented with some creative flair
Comfortable juggling a lot of projects at once with aggressive deadlines
B.A. in English, Marketing or related field; 7+ years of related experience
Proficiency with content management systems, basic HTML, SEO research experience, and willingness to learn and work with new technologies and tools
Why you want this job:
We have a strong and successful business that will continue to grow for years to come with you as a critical contributor; lots of growth opportunity
SDL is the dominant player in the commercial language translation industry. Our business fundamentals are very healthy.
Our team is exceptional - we're nice people who care for individuals, have big ambitions and the skills, experience and drive to reach our goals.
This role is an important component to our success. You will be offered the opportunity to have fast and measurable impact.
FOR IMMEDIATE CONSIDERATION PLEASE APPLY VIA:
https://sdl.tms.hrdepartment.com/jobs/5634/Content-Marketing-Manager-or-Managing-EditorUSA-Wakefield-MA?lcid=en-US
ALL EMAIL INQUIRIES WILL BE DIRECTED TO THE LINK ABOVE

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